"Many Christians think they have to dump their content on someone and then close the deal, or else they haven't really shared their faith. This basic paradigm of evangelism as individuals seeking to make the close on a sales call permeates the evangelical consciousness. Our image of the evangelist is the image of a spiritual salesman."
"This paradigm of evangelism is a barrier to Christians, for it leaves them feeling like they don't have a part to play in it. If they aren't extroverted, persuasive, an expert on their product, skilled at responding to the questions that will come up, and able to be pushy and assertive when it comes to making the close, then they don't identify with evangelism as part of their life and gifts."
~Rick Richardson, Reimagining Evangelism, p. 17